The 5 C’s: Design skills for the near future

CODE

Since the first introduction of CAD and 3d modeling systems, code is behind most products. With generative design, the code becomes the design itself. Big data about user behaviour in combination with machine learning and adaptive production methods (Industry 4.0) will make highly personalized and adaptive design solutions the new normal. To master code, designers should be able to write it.

CONSTRUCTION

With the Internet of Things, the division between interaction design and industrial design is about to disappear. A designer should know how to code, prototype, and build intelligent products with embedded applications. Starting points are the Raspberry Pi, Arduino or Nanode.

COMPLEXITY

Global economic, technological, social and environmental issues are getting increasingly intertwined. There are no simple solutions to complex problems. The ability to navigate complexity will be a key skill for the designer of the future.

CULTURE

In a globalized world, cultures can adapt, mix, or clash, and differences can be hard to handle. Deep-seated assumptions rooted in a designer’s own culture can lead to products which do not work in other cultures – psychologically or in terms of use. Openness, the ability to emphatize, and an understanding of different cultures and users will be as important as understanding economy and technology.

CYCLE

In a world of limited resources, knowledge of recycling technologies, biodegradable materials, and the ability to design for a circular economy – by considering disassembly and recycling already during the design process – becomes increasingly important. Designers should be able not only to conceive new products, but to plan the way these products are made, unmade, and recycled. What comes around goes around.

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This post was originally published in February 2014.

Design and Myth

In his 1957 book „Mythologies“, Roland Barthes analyses the Deesse (The nickname of the Citroen DS car, “goddess” in French) as a mythical object, and plastic as a mythical material. Plastic interests him because of its transformability, the metamorphoses it contains, being able to imitate everything. He finds it remarkable that plastics are given mythical names of Greek shepherds (Polystyrene, Polyvinyl) and writes: “The public waits in a long queue in order to witness the accomplishment of the magical operation par excellence: the transmutation of matter.”

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Envisioning communities

The vision

In 2008, HH Sheikha Moza bint Nasser wanted to explore designs for better communities in Qatar and the region: Diverse and responsible communities which would invite independent thinking and creativity. Mario Gagliardi, CEO at Qatar Foundation at the time, was tasked with providing proposals and consequently organised a workshop to explore innovative approaches to urban design which could inspire better building practices.

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Art, Design and the Elements

Aristotle explained the elements in terms of what we might call sensual qualities: hot, cold, wet and dry. His main thought was that all materials are manifestations of different compositions of the elements. This idea – that the world consists of underlying elements – was fundamental in several ways. It implies that the world is not what it outwardly seems: A stone is not just a stone – it is composed of a mixture of elements which we cannot see. If the world consists of underlying elements, then materials could be transformed by changing their underlying composition.

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Korea’s most successful luxury brand

 

Whoo (后), the cosmetics brand designed by Mario Gagliardi, is now Korea’s most successful luxury brand, selected by the Seoul Economic Daily in 2017 (read more about its creation). The brand exceeded 100 billion Korean Won in annual sales in 2009, 200 billion Won in 2013, 400 billion Won in 2014, 800 billion Won in 2015, and annual sales exceeded 1 trillion Won last year. Whoo’s parent company LG Household & Health Care, part of LG Group, expects the annual sales of Whoo to surge to 1.6 trillion Won (US$ 1,4 billion) in 2017, making it the best-performing Korean luxury brand in history.

Designed at a time when Western cosmetics brands dominated the Asian market with narratives of Paris and New York, the brand was revolutionary in being the first cosmetics series to focus instead on Asian culture and history.

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Designer Jargon

The main communication tools for designers are drawings, sketches and models. The style of designer drawings and prototypes can be described as the “jargon” of designers – the drawing style can reflect the assumptions and desires of designers.

The use of jargon is significant for the degree of adaptation of people into an organisational culture; It binds specific groups together and creates a boundary of language to other groups. The style of designer drawings can be soft or aggressive, light or dark, reduced or full of patterns, geometric or dominated by artistic strokes; Different design departments and design consultancies mostly have their own style which contributes to their shared assumptions.

The essence of design drawings are – to an extent – understood across national cultures. However, the interpretation of their value and meaning is culture-specific and depending on individual designer’s knowledge, beliefs and paradigms.

A designer will see the concept or interesting features behind a the sketch of another designer, while a non-designer might have troubles deciphering the message in a design sketch.

Nigel Cross states that the use of sketches, drawings and other models constitutes a coherent and symbolic media system for thinking and communicating in design. Designers see the features and problems in a design and improve it in hermeneutic and dialectic “sketch discussions”, where one sketch is complementing another.

The result of this constant refining and reconsidering is finally presented to management in a “polished” form, a drawing or model which defines every detail of the design drawing. Designers with experience develop a “design eye” and see features of a design a non-designer would not see.

This is perhaps similar to scientists or other specialists who develop a common understanding of their field; They might not share worldviews and opinions, but they share a particular knowledge, which enables them to collaborate on a project despite being different personalities from different cultures and backgrounds.

Krippendorff describes that vocabulary creates “structure within textual matter that is based on selectively (re)cognizing similarities in the compositions or usages of artifacts: (re)combinable and (de)composable forms, components or assemblages, much like words, and syntactic structures”.

The understanding between designers is indeed relatively homogenous across firms and cultures. The change of a design can be discussed in a similar way with designers from Latvia, Germany, the United States or South Korea – the nessecary fore-understanding was established by education and experience.

The drawing or mock-up as the main communication tool is complemented by a visually orientated, spoken language which is used during the design process. The spoken language used between designers is mostly a result of other forms of visual representation. Depending on the discipline, it will involve colours (“this colour creates too much contrast, tone it down”), shapes (“the curve here should be smoother, this would also make it easier for tooling”), composition (“the detail here is too dominant, it would distract the attention of the user from the main button”) or, in media design, the choreography of actions (the movement here in front should be shorter and smoother to reduce loading time on the internet, while the element in the background should slowly disappear by reducing the hue”).

This language is predominantly visual, aesthetic, and often also simultaneously focused on the user (ergonomics, usability) or technical solutions. This “language of design” used in the design process is relatively universal. However, this does not apply to the assumptions behind the concept of a design object, which are depending on world-views and cultures.

The aesthetic value of colours, shapes and compositions are perceived differently in different cultures, a colour or shape one designer finds aesthetically pleasing will be perceived as uninteresting by another. This disparity is, on the one hand, enhanced between different regional cultures with different aesthetic preferences, and on the other hand equalized by “dominating designs”, i.e. designs which are supposed to be right, are conceived by role-models (famous designers) or are dispersed by a dominating culture.

Posted in Culture by Mario Gagliardi Design