Organisations often struggle to change. One fundamental hindrance are tacit mental concepts, the foundation for both daily decision-making and the long-term strategy formulation of organisations. Once mental models have become taken for granted, they are held implicitly and can be barriers to novel thinking around a common aim.
(more…)Month: July 2019
Social consciousness and design
Larger shifts in social consciousness offer chances for new product concepts.
The green movement, the emerging consciousness of our environment, is a long-term influcence which in the nineteen-nineties gave way to concepts such as Body Shop, in the early 2000’s supported the emergence of organic and fairtrade food, and in the late twenty-tens leads to the popular adoption of Veganism. It also changed corporate communication strategies: Petrochemical company BP, for instance, changed their corporate identity from a shield to a sunflower in order to communicate an image of environmental consciousness. (more…)
Why your design doesn’t work
Companies can find that although they invest into design development, the results they get back don’t capture the hearts and minds of contemporary consumers. What can be done?