Year: 2024
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Jaguar: A controversial rebrand
Is this Jaguar, the blue chip brand on par with Ferrari, Lamborghini, Aston Martin, Rolls Royce – the brand standing for sleek and elegant sports cars which won Le Mans seven times? Jaguar is a British icon and an emotion which creates loyalty, as evidenced in over 160 million views of the rebrand on social…
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Milan Design Week 2024: Everything Everywhere All at Once
Walking around Milan Design Week, I recall a quote of philosopher Guy Debord, who wrote in Society of the spectacle: “The spectacle is not a collection of images, but a social relation among people, mediated by images.” What Debord could not have imagined in his time is that most people in 2024 are armed with…