Category Archives: Economy

Podchain, ownership and usership

October 29, 2019 @ 8:31 am

Car ownership was a fundamental idea of progress since Henry Ford came up with his Model T in the early 20th century. During the America’s golden years, roughly from the nineteen- fifties until 9/11, owning a car was the first thing on every teenager’s mind. It was a sign of freedom and independence, the visible expression of the American dream, and ultimately a social necessity. The car you owned showed who you are, what you like, and where you stand in the social hierarchy.

Things have changed. Millennials own less cars than previous generations. Notorious traffic jams, CO2 pollution and parking problems make car ownership in cities difficult, and smartphone- based ride-hailing services such as Uber make it less necessary.

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On mental models, refusing a five billion dollar offer, and petting a cobra

October 29, 2019 @ 6:34 am

Mental models are ideas of how things are. They are not about how things are in reality – they are beliefs about how things work or should work. People’s mental models can be wrong. If they are, they tend to be persistent, creating problems and at the same time impeding the ability to fix these problems. Here are two real-world stories about mental models.

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Three approaches to the design process

December 25, 2017 @ 2:14 pm

The design process as it is usually taught and applied at the beginning of the 21st century is concerned with goals, aims and targets. It is dealing with business and industry, target groups and financial targets. It is looking at the often “wicked” problems found in all areas of life. It is, in general, working with – or trying to work with – the world, its structures and problems, including its systems, its territories, its politics and power struggles. But is this the only way the design process can be approached?
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Design and Myth

December 10, 2017 @ 10:21 am

In his 1957 book „Mythologies“, Roland Barthes analyses the Deesse (The nickname of the Citroen DS car, “goddess” in French) as a mythical object, and plastic as a mythical material. Plastic interests him because of its transformability, the metamorphoses it contains, being able to imitate everything. He finds it remarkable that plastics are given mythical names of Greek shepherds (Polystyrene, Polyvinyl) and writes: “The public waits in a long queue in order to witness the accomplishment of the magical operation par excellence: the transmutation of matter.”

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Tools to think with

November 23, 2017 @ 5:30 pm

Concepts and assumptions determine how an organisation and its environment are seen. When plotting a course of action, managers implicitly rely on them. These concepts are the foundation for both daily decision-making and long-term planning. Once concepts are taken for granted, they are held implicitly, possibly impeding innovation efforts. Leonard and Straus found that thinking style preferences are becoming “hardwired” into brains and reinforced over years of practices and self-selection. When, in the course of an organisational change, the new outlook does not conform with held assumptions, these concepts can be the reason why people are reluctant to change.

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Korea’s most successful luxury brand

October 31, 2017 @ 11:11 pm

 

Whoo (后), the cosmetics brand designed by Mario Gagliardi, is now Korea’s most successful luxury brand, selected by the Seoul Economic Daily in 2017 (read more about its creation). The brand exceeded 100 billion Korean Won in annual sales in 2009, 200 billion Won in 2013, 400 billion Won in 2014, 800 billion Won in 2015, and annual sales exceeded 1 trillion Won last year. Whoo’s parent company LG Household & Health Care, part of LG Group, expects the annual sales of Whoo to surge to 1.6 trillion Won (US$ 1,4 billion) in 2017, making it the best-performing Korean luxury brand in history.

Designed at a time when Western cosmetics brands dominated the Asian market with narratives of Paris and New York, the brand was revolutionary in being the first cosmetics series to focus instead on Asian culture and history.

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Analysing the Digital: Transformations, Territories, Frames and Uses

July 4, 2017 @ 4:44 am

While the digital is explained in itself by computer science, important questions for the humanities – such as how the Digital affects human behaviour, or how it impacts society and economy – are outside its scope. Different disciplines have provided answers, but there has been no integrated concept bridging these insights.

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