Year: 2020
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Bubbles
2020, the year of the pandemic, brought with it new popular words and phrases. “New normal”, “social distancing” and “flatten the curve” stand out, but also “travel bubble”. These new pop phrases have something interesting in common: they combine two semantic opposites in one phrase. “New” is about something we don’t know yet, the opposite…
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Analysing lifestyle changes during and after the pandemic
Changes in lifestyles are always consequences of changing life circumstances. On an individual level, this includes education, income, or age; On a macro level, this includes, among other factors, political change, governance, and technical progress. Lifestyle changes on an individual level are simple to understand: For instance, an increased or decreased income instantly affects individual…
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After Corona: Quality is back
The lockdowns and restrictions imposed by governments due to the Covid-19 pandemic resulted in many being furloughed or losing jobs. Consequently, it is expected that discretionary spending would decrease. In particular, businesses depending on day to day consumer traffic (restaurants, brick and mortar retail) or on gatherings of people (theatres, sports events) have been a…
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Home, sweet home
This is the first time most consumers across the world have the experience of being confined to their own home. What will this new experience mean for business? Let us look at the experiences of consumers during lockdowns and how this could impact consumption after Corona. Phase 1: PanicIn the first phase of a quarantine,…